BECKY HIGGINS

BRAND DIRECTION, WEBSITE STYLING AND BRAND PHOTOGRAPHY

BRAND DIRECTION, WEBSITE STYLING
AND BRAND PHOTOGRAPHY

My work for Becky Higgins was overall visual direction. We began with improving her online presence through the website by infusing more style and simplicity within the design without taking away from the information and content her audience is looking for. We then overhauled her online store by photographing better beauty shots of all products as well as incorporating flat lays of her products to really allow the viewer to understand the product and what they were purchasing. I also created

visuals for all of her social media sharing, marketing emails, marketing material as well as updating informational graphics on her website. I also photographed all blog imagery as well in order to create an all-around curated feel for her brand of scrapbooking and inspiration for cultivating a good life and recording it. Keep scrolling to catch a glimpse of what I created for her and make sure and visit her online right here.

My work for Becky Higgins was overall visual direction. We began with improving her online presence through the website by infusing more style and simplicity within the design without taking away from the information and content her audience is looking for. We then overhauled her online store by photographing better beauty shots of all products as well as incorporating flat lays of her products to really allow the viewer to understand the product and what they were purchasing. I also created visuals for all of her social media sharing, marketing emails, marketing material as well as updating informational graphics on her website. I also photographed all blog imagery as well in order to create an all-around curated feel for her brand of scrapbooking and inspiration for cultivating a good life and recording it. Keep scrolling to catch a glimpse of what I created for her and make sure and visit her online right here.