App Design and Marketing | The Project Life App

October 7, 2014

I had the pleasure of working on and helping with the launch of the all-new Project Life® App by Becky Higgins. For those of you who know of Becky Higgins, you may know of her product Project Life. It was an all-new approach to scrapbooking and revolutionized the industry. And now, today, you can literally do it all from the palm of your hand. This app was blood, sweat and tears and I only jumped in for the marketing and visual side of it. I can only imagine how many hours went into the planning and building of this amazing tool. And we worked with an amazing team to make all of this happen.

I took on the app design and marketing which involved the app icon and I think the finished look truly evokes the feel of the Becky Higgins brand. Clean, simple and modern.

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I worked with Becky to develop the marketing imagery. We wanted a more stylized approach in every aspect possible. I created and designed each screen shot you see when you view the Project Life® App within the app store. Instead of going with a standard screen shot, we took a more stylized approach and I think it truly evokes that lifestyle feel.

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With the launch of the app, we also developed promotional packages that were sent out for marketing. The idea behind it was to invite people within the industry to celebrate with Becky. I helped in developing the package idea and handled the promotional design that was added to each “party” box. The custom cookies were created by Lemon Bliss Bakery and were a huge hit!

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Continuing that clean and modern feel, I designed and created social media graphics and imagery for Becky to use in the marketing of the app release.
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And, of course, what is an app launch without some fun and celebratory marketing for social media, right? This part was easy.

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If you haven’t yet had a chance to check out this app, you really need to. Jump over to the app store and you can thank me later. And a big thank you to the Becky Higgins team for making this entire project so enjoyable. To view more of my branding and design work, please visit here.

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