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A fresh face for KL&Co

September 28, 2015

**UPDATE: A big congrats to the following people who are our random winners for the gift card giveaway!

1. Miss Mandi Donald, you wont the Starbucks gift card

2. Miss Gioconda, you won the Anthropologie gift card

3. Robin, you won the Restoration Hardware gift card

Please contact the studio at hello@karalayneandco.com so we can get your mailing addresses to send you your gifts! Thank you to everyone who took part and for partying with me for launch week!

Well, a happy Monday indeed, friends! It’s launch day and I can’t tell you how great it feels to reveal a fresh face for my small space here on the world wide web! Some things will look exactly as they did and some things are all-new, but all of it comes together in a more user-friendly and enhanced online experience which puts a smile on my face. And I am hoping yours as well! Click on the image below or keep reading for more of a behind the scenes look!

Introducing a fresh face for KL&Co. | KaraLayneAndCo.com

Of course a launch can’t be complete without a little look behind the scenes. This has been some time in the making and I decided instead of making it a ‘Sleepless in Seattle’ type of situation (okay, yes I’m in the desert, but you get the picture), I would chip away at it. And I started from the very beginning with it including putting together my own brand inspiration and design board.

My style is ever-changing, but there are a few constants which allow my creative brain to get a break and for my husband to catch a breath (doing life with and supporting an artist and their ideas is no easy task, let me tell you). I love clean lines, I love a neutral color palette and I love unexpected quirks. And the honest truth? I fall in love with a lot of trends. I will always appreciate classics and I there are trends that I steer clear from completely when it comes to my own personal style – infinite scrolling on the web, ankle boots and pumpkin flavored food aside from pumpkin pie. There are plenty more, but those were the most important ones that I thought you needed to know about. Okay, back on subject… So down the rabbit Pinterest hole I went and gathered anything and everything that makes my heart swoon – colors, textures, patterns, decor, fashion – anything that puts a pep in my step. The result?

Brand inspiration for the KL&Co. refresh | KaraLayneAndCo.com

cafe  /  leather sofa  /  pillows  /  scarf  /  kraft boxes  /  lighting  /  blankets  /  field

And because I already had a grip on the face of my branding with an existing logo, the rest came together pretty easily and felt like a beautiful fit. So nice to create a visual to spell everything out and to always know the “brand rules” for all future projects!

Brand style guide for the KL&Co. refresh | KaraLayneAndCo.com

And you can’t miss out on the mobile experience. Go ahead, check it out. I’ll wait…

Mobile website design using ShowIt for the KL&Co. refresh | KaraLayneAndCo.com

For those of you fellow photographers who might be wondering what platform I used for the design, the new website was set up and designed on ShowIt and the blog is powered through WordPress using ProPhoto. Some of you who have followed along for awhile probably remember that I was with ShowIt back in their early years and was with them for quite some time as well as involved heavily within their community. And then you might be wondering why the back and forth. As artists, I think we are always looking for the best fit as well as what makes the most sense on an entrepreneurial budget. A few years ago I was unhappy with the investment I was making into ShowIt without seeing the same mutual respect – lack of updates and lack of time invested into the software and system. Call it growing pains, but I found myself leaving to give something else a try. I have watched from afar as they have made adjustments, filled in the gaps and breathed life back into it and are truly being innovative with what they bring to the table for artists. If you have ever thought about giving it a try, I would highly suggest it. And if you have any questions about it, feel free to shoot me an email!

Alright, enough of the behind-the-scenes details and back to the party! Most of you are probably wondering what the giveaway is for today – am I right? Well, I thought I would start out with a few gift cards to some of the brands that inspired the refresh or helped along the way. So, today I am giving away the following…

Logo_starbucksone $25 gift card to Starbucks

No, this wasn’t that caffeine that I depended on through this project (*cough…RedBull…*cough), but I figured there are a lot of you Pumpkin Spice Latte lovers out there that might enjoy this right about now.

 

Anthropologie_TypeLogo_BW1one $25 gift card to Anthropologie

A brand who truly pays attention to the details in all the best ways and who creates an amazing experience for their customers at every point of contact. Anthropologie is one of my faves!

 

logo_restoration-hardwareand one $25 gift card to Restoration Hardware

Yes, this amount will probably score you an ornament for your tree this year, but you can’t deny RH and their ability to blend rustic, industrial and high end. Their clean lines and upscale branding are swoon worthy!

 

Beginning launch week with $75 in gifts and I am choosing three lucky winners! Be sure and follow these steps to get yourself entered by Friday, October 2nd and I will be announcing the winners in one week on Monday, October 5th:

Step 1. Leave a comment below

Step 2. Subscribe to the KL&Co. mailing list (I promise, everything is fantastic in the most beautiful minimal amount)

A huge thank you to those of you who have been sending words of excitement and encouragement. I am no stranger to re-design and re-branding as many of you may know, but as an artist my work is ever growing and changing and I want to make sure that my brand is the perfect fit at all times.

I’ll be back tomorrow with an even bigger giveaway so be sure and stay tuned all week long to catch the party! And if you want it delivered right to your inbox, all you need to do is subscribe.

Cheers!

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  1. Mandy

    September 28th, 2015 at 3:08 pm

    Love the new look!

  2. Kara Layne

    September 29th, 2015 at 9:09 pm

    Thank you so much, Miss Mandy!

  3. Gioconda

    September 28th, 2015 at 4:07 pm

    Love the fresh new look. Looking forward to be inspired by your photos and words.

  4. Kara Layne

    September 29th, 2015 at 9:09 pm

    I hope I don’t let you down, Gioconda 😉 And thank you so much for following along!

  5. Sara Szafran

    September 28th, 2015 at 4:27 pm

    It looks incredible, Kara! Couldn’t love it more!!!

  6. Kara Layne

    September 29th, 2015 at 9:09 pm

    Thank you, Miss Sara!!

  7. Stacey trottier

    September 28th, 2015 at 5:04 pm

    You are amazing! Your style. The clean lines. You create your own trend. I love the simplicity of this all. Cheers my friend.

  8. Kara Layne

    September 29th, 2015 at 8:35 pm

    Thank you so much, Stacey! It means the world and I hope you and that beautiful family of yours is doing well!

  9. Chrystal

    September 28th, 2015 at 5:49 pm

    Beautiful, Kara! Thanks for the chance to win!

  10. Kara Layne

    September 29th, 2015 at 8:40 pm

    Thank you, Miss Crystal!

  11. Katrina

    September 28th, 2015 at 6:06 pm

    Your work is amazing! I have been eyeing your work, pinterest, instagram, everything for a few years now! Thanks for the chance to win! I love RH!

  12. Kara Layne

    September 29th, 2015 at 8:43 pm

    *Blushing* Thank you so much, Katrina! That means the world and you are such a talent, my dear. Beautiful work yourself 😉

  13. Debbie

    September 28th, 2015 at 6:22 pm

    Love your style! It has changed so much since I first met you — have loved all the different stages but this is definitely the best 🙂 Congratulations on your beautiful redesign.

  14. Kara Layne

    September 29th, 2015 at 8:43 pm

    Oh man, Debbie. THANK YOU! I haven’t seen you and the hubby in forever, but I hope you both are doing wonderful!!

  15. Darcie

    September 28th, 2015 at 6:46 pm

    So glad I am already subscribed and get your emails! I have loved your work since we first met at Corbin’s 1 year photo shoot…almost 7 years ago now!! Inspiring! 🙂

  16. Kara Layne

    September 29th, 2015 at 8:44 pm

    Please tell me it has not been that long… seriously? I adore you and your family and it has been so fun to watch Corbin grow up from afar. Such a beautiful young lady!

  17. Mishelle Lamarand

    September 28th, 2015 at 6:53 pm

    So clean & simple. Beautifully stated!

  18. Kara Layne

    September 29th, 2015 at 8:45 pm

    Thank you, Miss Mishelle! Thinking of you often!

  19. Courtney Cook

    September 28th, 2015 at 6:56 pm

    Love it!!! I always feel like I am looking at a little bit of my own brain when I venture over to your site and it’s still like we are long lost sisters!!!

  20. Kara Layne

    September 29th, 2015 at 8:45 pm

    Oh, Miss Courtney. I feel the EXACT same way 😉 Adore you and all that you are making happen. And thrilled to be working together again!

  21. Donna

    September 28th, 2015 at 7:06 pm

    I love your style. So simple and beautiful! I recently started following you. There is something very calming and peaceful about your work that I truly admire.

  22. Kara Layne

    September 29th, 2015 at 8:56 pm

    Thank you so much, Donna! And I am totally the type of person that has to put a face with a name and found you and your cute family on Facebook (creepy?). I swear I know your husband and I want to say that he was in the singles ward (2nd branch) the same time I was! I could be wrong, but what a small world! And I love that we have so many mutual friends! Makes me think we need to meet 😉 Thank you so much for your sweet words – it means the world!

  23. Robin

    September 28th, 2015 at 7:32 pm

    Wow, the new site is so chic and professional! Easy to navigate through and so inspiring!

  24. Kara Layne

    September 29th, 2015 at 8:58 pm

    Robin – thank you!! That was the hope so I appreciate your sweet note 😉 And your dog portraits are STUNNING. Such beautiful work, friend!

  25. Michelle

    September 28th, 2015 at 9:05 pm

    Fabulous facelift for a fabulous artist! ;p

  26. Kara Layne

    September 29th, 2015 at 8:59 pm

    Miss Michelle! Thank you for leaving me a sweet note – hope you are doing fabulous and that business is treating you wonderfully!

  27. Kia Robinson

    September 28th, 2015 at 9:31 pm

    You’re new site is awesome! I can’t wait to see you on Saturday!

  28. Kara Layne

    September 29th, 2015 at 8:59 pm

    Oh, Miss Kia – you are the best! I am DYING to get to Cali so I can see you guys – can’t wait to meet the newbies 😉 It will be fantastic!

  29. Yvonne

    September 28th, 2015 at 10:10 pm

    Love the new look! I’m already an email subscriber and appreciate what you send out. (Waiting for some more periscopes from you). 😉

  30. Kara Layne

    September 29th, 2015 at 9:01 pm

    Yvonne, thank you! And right?! I have the same thought everyday and I am dying to get on more, but I have no idea what to talk about! I’m such a nerd in real life so just promise me that you will always tune in so I can have one viewer at least 😉

  31. Leslie Wright

    September 28th, 2015 at 11:52 pm

    You are fabulous!

  32. Kara Layne

    September 29th, 2015 at 9:02 pm

    I love you, Leslie! Thank you, my dear 😉

  33. Megan

    September 29th, 2015 at 1:55 am

    Out of all the branding blogs I read (and I subscribe to A LOT) yours is by-far my favorite. Not only are you a talented designer, but you have such a unique eye for blending the classic and timeless with the trendy and modern. Absolutely lovely!

  34. Kara Layne

    September 29th, 2015 at 9:03 pm

    Megan, Megan, Megan. You made my day 😉 Thank you so much for such a sweet note and YOUR work is lovely as well – beautiful photos! Thank you for stopping by here so I can put a face with the name!

  35. Amie

    September 29th, 2015 at 5:17 am

    I would really like to live in your inspiration board…

  36. Kara Layne

    September 29th, 2015 at 9:04 pm

    Me too 😉 Thanks, Amie!

  37. Mandi Donald

    September 29th, 2015 at 6:54 am

    Beautiful! Looking forward to following along. You are an inspiration.

  38. Kara Layne

    September 29th, 2015 at 9:04 pm

    Miss Mandi – thank you!!

  39. Jenn

    September 29th, 2015 at 5:50 pm

    I love your look! It’s funny, but the three gift cards you chose seem to represent your brand too. It’s chic like Anthro, elegant like Restoration Hardware, and simple like Starbucks. Love!

  40. Kara Layne

    September 29th, 2015 at 9:05 pm

    Oh, Jenn – your comment put a smile on my face! THANK YOU!! And thank you for stopping in and leaving a note 😉

  41. Lexie

    September 29th, 2015 at 5:54 pm

    So exciting! I always love keeping up with what you’re doing and using your overall style as an inspiration in all aspects of my life. Can’t wait to see what’s in store!

  42. Kara Layne

    September 29th, 2015 at 9:06 pm

    Oh, Lexie – thank you, thank you! Hope you are doing wonderful!!

  43. Emma Ashby

    September 29th, 2015 at 7:39 pm

    I absolutely love the redesign! You are seriously so talented! (From what I can see and from what I hear from Race! :])

  44. Kara Layne

    September 29th, 2015 at 9:07 pm

    Oh, Emma – thank you!! That is sweet of you to say and means a lot. Race is such a fantastic guy and we love having him a part of the team – he is a tech whiz and it’s so fun to work alongside him and learn a lot! You all are such a beautiful family 😉

  45. Amber

    September 29th, 2015 at 8:25 pm

    Beautiful re-design, Kara! Love the inspiration and seeing your passion so beautifully displayed here. Wonderful, wonderful work! <3

  46. Kara Layne

    September 29th, 2015 at 9:07 pm

    Miss Amber – I just adore you! Thank you, thank you, thank you!!

  47. Lydia

    October 1st, 2015 at 6:32 pm

    I never know how you can possibly top your last design but you do over and over again! It looks amazing!

  48. Katrina H

    October 4th, 2015 at 11:47 am

    i love it!

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