I’m a bit behind on sharing launched projects over the past year due to ALL THE THINGS, but I am so excited to get back to it now that I have made more room here on Kara Layne & Co. to get back to all things design and branding. Tonight I am sharing with you the birds eye view and detailed look into the brand development, styling and website design for Tiffany Webster, author of Embracing the Broken. We completed this project last year before I went on maternity leave with Baby Brooks and then Tiffany herself has been enjoying time with their new little one since Spring of this year.
Tiffany came to me needing to develop her brand’s aesthetic and ambiance as she builds her online presence around the release of her very first book! She has an amazing message and her ability to communicate to so many women around the world is a true gift and incredibly inspiring. Our goal was to keep things simple and when it came to her logo we really wanted her name to stand alone – no extra fluff necessary. As soon as we found the typeface that was fitting it was off to the races as we created her entire brand aesthetic.
We also worked through branding development for her sub brand, Evergreen. This is a place where you can find beautiful resources to uplift, inspire and engage that were inspired by her book.
The final part of our collaboration was designing and developing her custom ShowIt 5 website that really brought everything together in one new, fresh online home for everything she will be accomplishing in the very near future. Keep scrolling to get a look into the entire project!
Do you feel like your branding and online presence is giving you the best first impression? If not I would love to chat more about what we can do about that. Send me an email because I can’t wait to hear from you!