As I have been planning out editorial content for the new year, I was quite shocked at how many projects I have yet to share with you all. I will started on sharing more, but today I wanted to share with you a photo shoot I did with local Scottsdale, Arizona nutritionist, Katie Crosby, as well as about brand photography and tips on getting the most out of your images. And yes, I also worked with Katie on developing her brand identity and online presence including logo and web design, but I will share more about that at a later date.
When I worked with PetSmart years ago on shooting one of their grooming campaigns, I loved getting a peek into the commercial imagery world on a corporate level. So much was learned from my time with them and I am grateful to have brought that knowledge into my own business and to my clients to benefit from. Whether you are shooting your own brand imagery DIY style complete with self-timed shots from a tripod (we all have to start somewhere) or you are investing in someone to curate imagery for you, here are a few tips to keep in mind and that your photographer should be working with you on:
Tip 01: You want your brand images to reflect the look and feel of your brand, even down to the color tone used. Make sure your photographer is taking the time to gather this type of information from you, if you are not working with an agency who is also handling your brand identity development, so that you can stylize imagery to extend the brand story. For example, if one of your brand colors is black, you need to make sure that is incorporated into your styling. This can be done through jewelry worn, props used, etc. It’s not enough just to make pretty pictures. You want to make sure you are approaching your brand imagery in a strategic way. This helps you create a fluid experience from your website, to marketing emails to even your Instagram account and creating a cohesive feed.
Katie’s branding is clean and fresh. I reached out to my dear friend who I knew had a kitchen that would give us that brighter, fresher feel and she was gracious enough to come let us shoot for the day. We worked on finalizing all props used as well as what Katie wore for the shoot to make sure it was all working together. Leave no detail behind. Everything must be thoroughly planned out and thought through so that it all can come together effectively and seamlessly.
Tip 02: You want to make sure you are shooting both vertical and horizontal for the same shot since you never know what future needs you will have for marketing purposes. You also want to make sure to shoot with the main subject pushed to the left or right, or for vertical images, to the bottom or top. This will give you copy space for marketing needs and purposes. Here is an example:
The first image is a nice vertical portrait.
The second is the same setup, however, for this one I moved to horizontal and pushed my subject to the right of the frame. This gives her space on this image to add copy to the left whether it be for marketing ads or her company Facebook page header.
And this rule and tip applies to flat lay imagery as well! Always take several did frame options when shooting your imagery.
Tip 03: Shoot more than you think you need. I promise that if you are taking the time and investing in proper brand imagery and styled shots, you want a library of images to pull from. With just one shot setup whether it’s modeled or flat lay, it’s possible to pull off 10 more images from just that. Close up details, showing the face, not showing the face, etc, etc, etc. Here is an example:
We set up the entire “juicing” scene and began with including Katie in the shots and modeling what she would be doing or teaching a client in her kitchen – more of a lifestyle/action feel. We then styled just the drinks on their own, but in just this one scene, we walk away with seven different shots. Make sure you are pushing each setup as far as it can go and exhausting all options. This will build up your library faster than anything else and give you images to pull from as you need without repeating too often.
I hope that helps you as you work on enhancing your brand with imagery – whether it be on your own or investing in someone to help you get the job done right. Keep scrolling to catch the rest of my shoot with Katie and be sure and reach out if you have a product or are in need of imagery for your brand and want to show it in it’s best light!