There is so much catching up to do with sharing projects that we have launched here in the studio and today I thought I would share one of my favorites. Awhile back I had the joy of collaborating on a fun one – branding and website design for Kathleen Geiberger. She came to me needing something that fit her style and aesthetic. For a while, she had felt that she had outgrown her current branding and needed to expand and invest in something completely custom. Kathleen is a wedding and lifestyle photographer based in Palm Springs, California and her work is the most beautiful and joyful I have come across. Her ability to use light is perfect and I love how vibrant her photography is. The girl knows how to celebrate color in her work!
We started with visual inspiration and curated ideas that were bold and colorful. Because her work is bold and colorful, we used that to fuel everything from the start.
From there, we then dove into logo design and we wanted something that made a statement. Clean lines, modern feel and bold.
And of course, the final brand style:
We then took all of the branding and aesthetics curated thus far and used it to fuel the design of her custom ShowIt 5 / WordPress website. We wanted pops of color, extremely solid user experience as well as a modern and clean approach. I love the end result and it truly supports and accentuates her photography work and portfolio in the best way.
Here’s what Kathleen had to say about her branding and design experience:
And because her work is total eye candy, here are a few peeks into some of it. Be sure and follow her on Instagram so you can continue enjoying!