Keeping busy with projects like this one keeps me sleeping well every night. I had so much fun with Claire Waite and the creation of her brand identity and custom ShowIt 5 website build. I’m giving you the entire behind-the-scenes peek right now into everything!
Claire Waite is an extremely talented photographer based in Arizona who wanted to position herself as the premiere birth and baby photographer in her area. She needed a presence that was much more mature, refined and that exuded expertise. We got right to work with her brand identity development.
She wanted it to appeal to expectant and new mothers with a refined and high-end feel, but with a touch of whimsy and innocence. She has a love for vintage children’s books so we knew approaching her logo design with a hand-drawn effect would work really well. We tried out a few different options to create an iconic feel as well as a few different options for a serif typeface for a more traditional look.
From there, we then styled the entire brand identity complete with color palette, hand-drawn pattern and a beautiful monogram and submark to finish it off.
With a strong and refined brand identity in place, we then dove into the build of her custom ShowIt 5 website platform. Her website was already done with ShowIt 5 so we simply replaced it with a completely re-built one. One that has a smooth interface and navigation for viewers and exudes a warm and welcoming feel.
She worked hard on not only worked hard on her copy to ensure she positioned herself as the expert in her field, but she invested in a brand photoshoot. This is such a wonderful approach to a brand project to ensure that the brand is seen and felt throughout all aspects. It all came together to help create a highly curated approach and one that is going to be remembered.
For a better look behind the scenes, catch the project video below! You can also visit Claire Waite online right here.
And if you are needing a stronger brand identity for your business, be sure and reach out. We would love to hear from you!