When Amanda came to me she was wanting something unique to set her apart in her niche. We didn’t want to take the typical approach seen so much with female-led businesses and the challenge was so fun to take on. I wanted to share with you a behind-the-scenes look into the brand identity and website design for The VIP Woman. From a bold color palette to an iconic look and feel, I think the final outcome was exactly what we had envisioned in the beginning and is a brand identity that Amanda can grow with instead of out of down the road.

We first began with logo concepts…

And once Amanda chose the best fit for her and The VIP Woman, we then went on to develop the full brand identity style which involved curating the perfect color palette, submarks as well as fonts to be used throughout her online presence.

Once we felt confident we had curated the ideal look and feel, we then moved into developing her ShowIt 5 website. She had purchased a template from another company, but we ended up changing quite a bit of it to ensure that the design of the website flowed cohesively with the brand identity we had developed. The end result is absolutely beautiful and gives The VIP Woman such a strong online presence.

If you are looking to hire a strategist and mentor, be sure and connect with Amanda here. And if you are not quite ready for a coach, be sure and bookmark her blog because with only two posts in she is dropping knowledge that you will absolutely benefit from.

For more brand identity and website design projects, be sure and browse more work right here.